We are Farrago
A London-based artistic community providing creatives with the tools necessary to ignite their careers through events and much more
Diversify the artistic landscape
We believe our generation is narrowly represented and too many gifted artists are being overlooked by an industry controlled by the few.
Alternative pathways for undiscovered artists
Avenues to promote musicians and visual and performance artists.
Putting the artists and audience first
Building a collaborative events led community, to showcase original and inspiring art.
Talent-capital London
Starting in London, we are building our IRL community of artists and art lovers. With over 400+ artists in our pool, and hundreds of audience members over previous events. We are just beginning to scratch the surface of what Farrago can become.
We have Farra-come so far
Take a whistle-stop tour of our journey to developing a revolutionary art platform.
Spotify
It all started with a playlist that Shona and Alan created on Spotify, showcasing the songs they were currently listening to with an aim of introducing friends to a variety of tunes across different genres while bringing awareness to grassroots artists they had discovered.
Farrago Begins
As the playlist grew in followers, they started to receive requests from artists to be featured. This enlightened them on the need to uplift creatives in such a competitive landscape which, with the help of their friends, lead to the creation of Farrago.
Origins Series
This event series saw us kickstart the beginning of our journey, with musical performances from rappers, bands, DJs and much more while showcasing a huge breath of art from painters, digital artists and tapestry artists.
first phase
In just nine months, Farrago successfully hosted 15 events, supporting 100+ artists and welcoming 2,500+ attendees.
Notable highlights include Amplify Your Music, a first-of-a-kind conference tailored for independent artists, and Sound Of London, a four-day festival highlighting the various corners of the underground music scene in London.
2023 also saw Farrago's agency emerge, extending performance opportunities to their artists from festivals to corporate parties.
looking ahead
Over the coming year, Farrago aims to solidify its position as the go-to destination for independent artists seeking success in the industry.
The team will expand the agency, offering additional performance and monetisation opportunities for artists outside of Farrago's core events. They will also enhance their talent roster, forge impactful partnerships, and, of course, continue to host an array of unique and creative events.
This is just the beginning
While our story began with just us, it can only continue to thrive with you, the artists, audience & partners that make up the soul of Farrago.
Our team
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